Remember the old paradigm of a resale store - messy, disorganized, dirty, smelly, no fitting rooms, old items in poor condition, dimly lit? No wonder people rejected the concept, not to mention the presentation and merchandise. it was truly a discount disaster zone.
The chief complaint of thrift store shoppers in the past has been the offensive odor - rather like old socks, according to some people. Shopping is a sensory experience, so when a shopper enters a store, it must look good, sound good, feel good, and, of course, smell good.
Shoppers expect shopping venues to be pleasant, and since the majority of -people are strongly visual, presentation is everything. Merchandise must be clean, in good condition, well-displayed by color, size and price. Lighting must be bright and cheerful. There must be fitting rooms with mirrors, relaxing music and friendly staff.
It's apparent that many of the thrift stores today have hired retail consultants to shape up their stores, and the results of the cosmetic surgery are dramatic. The stores have lifted, nipped and tucked their presentation and content, putting a new face on thrift store shopping. Now they often compete with their retail cousins for the most beautiful shopping smile.
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Jo Anna Philips, a popular author and speaker, does workshops and personal appearances including book signings, in Northern California and Nevada. She is a former member of Northern California Authors and Publishers.
Jo Anna was a columnist and feature writer who produced and hosted Nevada's first health TV show, Health and Healing, which aired on the Fox and ABC networks, and Out and About, a half-hour TV magazine. Her two radio shows, FYI and Business Briefs offered humorous commentaries and information.
Jo Anna is also a Certified Life Coach and Behavioral Therapist, who happens to have a passion for fashion, and of course, shopping. Her experience as a retail buyer for a major fashion chain convinced her to design and manufacture her own successful line of women's sportswear, GIOVANNA ACTIVEWEAR, in San Francisco.
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